RICHMOND, Ky. — The Association for Linen Management (ALM) reports that Traci Anelli has joined the organization as vice president of marketing and events.

She will lead ALM’s marketing and event strategies, with a focus on strengthening the organization’s ability to connect with professionals across the industry with education, resources, events, and one another.

“For me, there’s a different kind of energy that comes with finding a role that just fits — the right people, the right mission, and the feeling that your experience and ideas have a place at the table,” Anelli says. 

“I’ve learned that the work I love most is bigger than simply marketing products or programs. It’s about bringing people together, making valuable information and opportunities easier to access, and finding new ways to move an organization and an industry forward. I feel incredibly fortunate to be doing exactly that at ALM.”

Anelli brings extensive experience in marketing, communications, brand strategy and the commercial laundry industry to the role. She served as director of marketing at G.A. Braun, which became JENSEN Braun following its acquisition by JENSEN-GROUP in December 2025. 

During her time with the company, she gained firsthand industry experience and developed a strong understanding of the people, challenges, and opportunities shaping the commercial laundry industry. 

Anelli’s broader background includes leading regional marketing for a global manufacturer in the automotive industry, as well as an early career as a television news producer. 

She earned a bachelor’s degree in communications with a concentration in video production from SUNY Fredonia and a product marketing certificate from Cornell University.

Anelli’s arrival comes as ALM continues to expand how it serves laundry and linen professionals throughout their careers, bringing the organization’s marketing, education, events, membership, and partnership efforts into closer alignment.

“There is so much opportunity in this industry, and I’m excited about what we can build together,” Anelli adds. “We already have some exciting things taking shape behind the scenes, and I can’t wait to share more about what’s next for ALM and the laundry and linen community.”

“Traci joins ALM at an important point in our growth,” says Sarah Brobeck, president and CEO of ALM. “She brings a strong combination of strategic thinking, creativity, and business acumen, along with a clear understanding of where we are headed. 

“As we continue to strengthen the way we engage our members, grow our reach, and demonstrate the value of ALM across the industry, Traci is exactly the kind of leader we need on our team. I’m excited about the role she will play in shaping what comes next.”

Anelli will work closely with Brobeck, ALM staff, members, and industry suppliers to grow engagement and expand awareness of ALM’s resources across the textile care industry.