CINCINNATI — The drive to provide luxury beds in the hotel industry is no longer a novelty. It’s been nearly three years since J.D. Power and Associates announced in its 2004 North America Hotel Guest Satisfaction Index Study that hotels were finding great success in marketing luxury bedding.
While the industry has since moved on to monitoring the “next” trend, many guests have come to expect high-quality bedding as a routine part of their lodging experience.