CHICAGO – When Westin Hotels rolled out its Heavenly Bed® in 1999, it turned out to be the opening salvo in the “Bed Wars,” marketing initiatives launched by the major hotel chains to separate themselves from their competitors.
Today, the deep-pocket mattresses and high-end textiles that are at the heart of this branding trend create unique management challenges for hoteliers and for the laundries handling and processing these high-dollar linens.
