WILMINGTON, Mass. — Adopting a “hippie look” to go undercover in his company for the CBS series Undercover Boss, UniFirst President and CEO Ronald Croatti often found himself unable to match the speed of the workers training him, as he sought to discover if he could “make the cut” as an employee.
But his week-long journey was as much about seeing the company through his employees’ eyes and learning if the “family culture” he believed to be in place was truly there.
