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Content about UniFirst

February 22, 2011

WILMINGTON, Mass. — UniFirst CEO Ronald Croatti, recently featured on the CBS reality TV series Undercover Boss, wasted no time implementing corporate policy and procedural changes as a result, the company reports.

January 13, 2011

WILMINGTON, Mass. — Adopting a “hippie look” to go undercover in his company for the CBS series Undercover Boss, UniFirst President and CEO Ronald Croatti often found himself unable to match the speed of the workers training him, as he sought to discover if he could “make the cut” as an employee.

But his week-long journey was as much about seeing the company through his employees’ eyes and learning if the “family culture” he believed to be in place was truly there.

April 18, 2008

Brand recognition is a critical first step to business success, most marketing experts say, and one important way in which businesses promote themselves is by outfitting their employees in uniforms.

Project a professional, positive image in the way your employees dress, and your customer will buy what you’re selling and feel good about it. Project a sloppy, devil-may-care attitude with your wardrobe, and you may catch a glimpse of their backs as they walk out your door.