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Content about Ronald Croatti

October 1, 2012
NELA Celebrates Century of Textile Supply and Service

BOSTON — UniFirst, Superior Uniform, Crown Linen execs offer insight into how industry has changed

BOSTON — The NorthEast Laundry Association (NELA), which represents the textile supply and service companies in New England, hosted its 100th Annual Meeting & Fall Conference here Sept. 21-23.

Ronald Croatti, president/CEO, UniFirst Corp.; Alan Schwartz, president, Superior Uniform Group; and Arthur Spilios, CEO, Crown Linen Services, were the featured panelists during the business meeting. Their three family-owned companies share a strong commitment to quality and customer service, NELA says. The panelists provided insight into how the industry has changed, including the number of products offered, globalization, and technology.

The weekend's festivities culminated with a dinner dance in the Imperial Plaza Ballroom of the Park Plaza Hotel.

February 22, 2011
UniFirst CEO Puts ‘Undercover Boss’ Lessons to Use

WILMINGTON, Mass. — UniFirst CEO Ronald Croatti, recently featured on the CBS reality TV series Undercover Boss, wasted no time implementing corporate policy and procedural changes as a result, the company reports.

January 13, 2011
Millions Watch UniFirst CEO Croatti Go Undercover on CBS Series

WILMINGTON, Mass. — Adopting a “hippie look” to go undercover in his company for the CBS series Undercover Boss, UniFirst President and CEO Ronald Croatti often found himself unable to match the speed of the workers training him, as he sought to discover if he could “make the cut” as an employee.

But his week-long journey was as much about seeing the company through his employees’ eyes and learning if the “family culture” he believed to be in place was truly there.

January 5, 2011
UniFirst CEO Croatti is Latest 'Undercover Boss' for CBS Reality Series

WILMINGTON, Mass. — President and CEO Ronald Croatti of UniFirst Corp., an industry leader in the supply and servicing of uniforms, workwear and protective clothing, will be featured on the CBS TV series Undercover Boss this Sunday, UniFirst reports.