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August 10, 2011
American Laundry News Enhances Online Ad Experience

CHICAGO — On Aug. 1, American Laundry News began delivering its online advertisements through Google’s DoubleClick for Publishers (DFP) ad server. This move comes with a built-in, trusted third-party auditor of our ad impressions, and represents our next step in improving our service to our audience and advertising clients.

Our ad reporting complies with industry standards as set forth by the Interactive Audience Measurement and Advertising Campaign Reporting and Audit Guidelines. This document establishes a detailed definition for ad impressions—a critical component of Internet measurement—and provides certain guidelines for Internet advertising sellers and ad serving organizations for establishing consistent and accurate measurements.

The American Association of Advertising Agencies (AAAA) and other members of the ad buying community asked for consistent counting methods and definitions and better counting accuracy, and this project was the result.

In adopting these standards, American Trade Magazines LLC, publisher of American Laundry News, stands alongside other leading media companies that participated in the project such as AOL, Walt Disney Internet Group, Forbes.net, MSN, New York Times Digital, Yahoo! and Google. Our partnership with Google means that we can provide our clients and potential clients with better targeting, independently verifiable ad tracking, and broader creative options. To our audience, it means more relevant content and a richer, more personalized interactive experience.

For more information on the IAB guidelines, visit http://www.iab.net/iab_products_and_industry_services/1421/1443/campaign_measurement_audit.

August 5, 2011
TRSA/UM Webinar: Analyzing Textile Service Website Performance

To be held at 11:00 a.m. Eastern on Sept. 7. This TRSA-endorsed webinar by UniformMarket LLC is open to all uniform rental/sale, industrial laundry and linen supply company owners, executives and managers.

There has never been a better time to own a business. When your website captures sales information properly, you have free access to an incredible amount of rich data about your customers and prospects. But do you know how to interpret and use that data? It’s easier than you'd think.

In this webinar, we will teach you how to access Google Analytics data regarding your site’s traffic, including how visitors are getting to your site, what they're doing once they’ve arrived, and why they’re leaving. We’ll show you how to navigate the Google Analytics interface, and explain how to make sense of the numbers.

To register, visit https://www1.gotomeeting.com/register/485401465.

June 9, 2011
'Bestroom' Mobile App Puts Restroom Users, Owners and Service Providers in Touch

LAS VEGAS — Bestroom™, a digital platform developed by restroom sanitation products manufacturer F-MATIC, uses a mobile application and web interface to give service providers and restroom owners instant feedback to streamline janitorial services and inventory management.

The company unveiled Bestroom at the Clean Show (booth 1916).

“Bestroom allows the people who own, maintain, service and supply restroom facilities to not only receive feedback in real time, but to act on that information and interact with partners throughout the supply and service chain,” says F-MATIC Chief Operating Officer David Bernstein.

The Bestroom mobile app allows not only general rate and search functions, but also the ability to sort by category, attributes and proximity to the users’ current location. Users can also provide specific feedback for facility owners, right down to specifying a lack of soap, a plumbing problem, a dirty floor and more.