To be held at 3:00 p.m. Rick Pollock, a top officer of the American Society of Safety Engineers (ASSE), will present “How Effective Fleet Safety Builds Your Bottom Line.” He'll provide insight into emerging legal and voluntary standards for conscientious driving and ergonomically conscious delivery practices. Rick founded the Direct Delivery Leadership Council, which identifies, establishes and promotes best practices for improving and integrating safety leadership, productivity and profitability for the direct delivery and service industries.