FRANKFURT AM MAIN, Germany — After a successful weekend targeting drycleaners’ needs on the exhibition floor and in educational sessions, Texcare on Monday shifted its focus to on-premise and industrial laundries.
Laundry equipment traditionally takes up much of the exhibition space at Texcare, since some of the industry’s leading manufacturers are based in Germany. Companies including Black & White (Lapauw), Chicago Dryer Co., Jensen, Kannegiesser, Lavatec and Pellerin Milnor Corp. maintained substantial presences on the show floor.
In Texcare Forum sessions, the largest European companies emphasized tiny process improvements that can yield huge energy savings. Jensen representative Jap Hobbel, for example, explained the steamless (direct-fired) laundry concept that the company says can slash electrical needs 50% or more.
Many innovations on the show floor targeted conservation, with oil and water resources becoming scarce worldwide. Broadbent Laundry Systems, a British distributor, presented a unit that filters wash effluent back to 90% clarity — tap-water quality — in its first pass through the company’s patented ceramic filter medium.
Demonstrations of large, automated equipment drew the biggest crowds. Many gathered in front of production lines designed to process thousands of sheets per hour, and smaller flatwork units — demonstrated consistently by manufacturers large and small — sold from the show floor.
Although orders get written, Texcare International takes a relaxed attitude toward equipment sales. Most booths (and particularly the larger ones) offer and invite show patrons to sit down in café areas to nosh on sausage and cheese and sip an espresso or Pilsener, building the client relationship.
“Texcare offers more hospitality,” says Peter Stehr, European managing director of custom mat manufacturer Kleen-Tex Industries. “The stands are showing products, but also inviting people in to rest their legs or have a coffee. They treat customers like friends — and they really are your friends.”