ARTA Shifts 2012 Education Seminar Dates

FAIRWAY, Kan. — The American Reusable Textile Association (ARTA) has shifted the dates of its 2012 Education Seminar slightly based on the event’s proximity to Passover and Easter, according to an association press release.

The April 3-5 conference at The Peabody Hotel in Memphis, Tenn., will focus on “Marketing Reusables in 2012: How Clean is Clean, How to Sell Clients — and Control Stop Losses after the Sale.”

“We realized both Passover and Easter were the weekend following the conference, so we’ve moved our dates to April 3-5 to make travel easier for attendees,” ARTA President Steve Tinker explains.

The conference is open to ARTA members and non-members, as well as ARTA’s sister associations. The agenda and speakers are being finalized, but the education program will include these topics:

• Hotel Guest, Hospital Patient or Visitor: Is Your Health at Risk?
• Infection Prevention — A Clinical Perspective
• Infection Prevention 101: Practices for the Laundry
• Standards of Clean — How Do We Measure It?
• Antimicrobial Finishes — Claims vs. Reality
• Infection Prevention and You: An Interactive Session
• Update on Cotton/Textile Issues
• Update on LCA Research: The Case for Reusables
• Thinking Outside the Box: Client Needs vs. Tradition
• Capturing the Healthcare Sale: Operators Share Strategies and Tactics
• How to Stop Linen Losses and Retain Profitability
• How to Develop Your Stop Loss Plan: An Interactive Session
• Roundtable/Operator Panel/Case Studies on Stop Loss Strategies

ARTA will offer discounts on multiple registrations, as well as sponsorships and exhibit opportunities for suppliers.

For more information on ARTA and the seminar, contact Executive Director Nancy Jenkins at njenkins@arta1.com.