MISSION, Kan. — The American Reusable Textile Association (ARTA) has made two new healthcare marketing tools available to every operator in the textile services industry. There is no charge to download the print-quality documents.
“ARTA is pleased to share these one-page sales sheets with everyone in the industry,” says ARTA President Steve Tinker. “Our goal is to help create greater awareness of the benefits of reusable textiles by arming our members with resources that help them market to and educate clients.”
The new resources are:
Summary of 2011 AORN Standards — ARTA has distilled the information relevant to healthcare linen processors in this one-page summary of the 2011 Standards, published by the Association for periOperative Registered Nurses. ARTA Vice President Barb Fordyce of Foussard Montague Associates helped to develop this summary.
The FACTS About Reusable Medical Textiles — Providers of disposable healthcare items make various claims that are typically unsubstantiated by research, ARTA says, and this document states the facts on reusable textiles with supporting research. Operators should consider using this information to help educate clients and increase their use of reusables.
To download, visit www.arta1.com; click “Marketing Tools.”